A social-first content system designed to extend Smart Meetings content into digital platforms and increase visibility across editorial, events, and marketing initiatives.
The work focuses on translating editorial content into platform-specific assets, including motion graphics developed in After Effects and promotional banners for events, webinars, and marketing campaigns.
Built for high-volume production, the system supports fast turnaround while maintaining visual consistency across different formats, channels, and marketing needs.
Cover animations were created to announce each issue launch, while banners promote upcoming events and drive engagement and traffic from social platforms to the full digital magazine.
Banners were developed as part of an ongoing marketing system to support events, webinars, and promotional campaigns. Working within established templates, I adapted and optimized layouts by updating imagery, color, and content, while also creating new designs from scratch when needed. This approach ensured consistency across campaigns while allowing flexibility across different messaging and formats.
These motion pieces were adapted for real-world use across digital platforms, including LinkedIn, Facebook, and Instagram with the goal of increasing visibility and engagement for each issue.
The examples below show how editorial content translates into motion, focusing on clarity, pacing, and readability within a fast-scrolling, in-feed environment.
Role: Graphic and Production Designer
