This project involved creating a context scenario, personas, low-fidelity prototypes, style-guides, interviewing users, testing, among other things, before the final prototype. It's important to say that throughout our researches we found that Millennials prefer to travel with a group rather than solo. And we also found that group travelers perceive planning and communication about travel details frustrating. Our context scenario below illustrates that problem.
After a user survey, we discovered that it's very hard for a group decide about a place to spend their vacation. People have different priorities when they are looking for an accommodation. One user, in particular, said "I felt frustrated and confused. Especially, when I booked a place and my friends didn't want to stay there." So we focus on creating a liking/polling system that allows users to see which accommodation the majority of their friends preferred. We also decided to add a comment section and messaging tool inside the Airbnb platform to allow communication flows easily. Since people complained that it was hard to keep tracking conversations because people share information using multiple channels.
The sketch below was one of the many sketches we did at our brainstorm section when we were trying to figure out how we were incorporating this liking/polling system to the existing Airbnb platform.
Our task flow was to create a group, save some accommodations on a list, like them, see the accommodation that got more likes, discuss with your friends, book the accommodation that you group preferred, and split the payment with your peers. See the video that walks you through out our prototype.
There are some screens below to show how we kept the design style consistent with Airbnb style guides. We also we were careful to make everything airbnb intuitive as Airbnb website.
Click here to see the final prototype.
Role: UI & UX Designer and Illustrator
School Project