Love Ingleside Campaign

Ingleside Merchants Association hired three designers to come with a series of 3 posters to incentive people to shop safe, eat local & love Ingleside during the Covid-19 pandemic. To create these designs, I went to a walk on Ocean Avenue in Ingleside to photograph their landmarks and also to feel the vibes of the neighborhood. After walking around, it was clear that the El Rey Theatre is the most iconic and historical building of Ingleside. With that in mind, I used in the first poster the El Rey Theatre as the banner to the community.

On the second poster, we have focus on the human that is trying to check out all the boxes (shop safe, eat local & love Ingleside). Here the El Rey Theatre appears at the background balancing with the girl that it is also wearing pink. I used the same color palette and typography throughout the series to unify them by creating visual consistency.

Finally, for the third one I wanted it to show how to shop safe, what kind of food you can find in Ingleside, and a beautiful view of Ingleside Terraces located right in front of the El Rey Theatre. Here the presence of the El Rey Theatre is more abstract. The Ingleside Terraces are in pink to symbolize the Theatre.

Role: Graphic Designer & Illustrator

Format: 11x17 inches

Client: Ingleside Merchants Association

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